When Hilary Zwahlen started White Plum, she envisioned a unique way to channel the travel-all-over-town-looking-for-the-best-deal-with-kids-screaming-in-the-car mentality she learned from her mom in the 1980’s. She wanted to make the killer deal available to people like her -- people who have jobs or school or screaming kids and don’t seem to have enough time to get it all done.
As the painful car rides with her mom and brothers in the 80’s faded into the background, Hilary found that she had a passion for creativity, which eventually led her to Los Angeles to pursue a career in acting, dancing, and hosting. She danced at the Emmy’s next to Josh Groban, performed as the professional dance partner of the winner of the first season of Oxygen’s “Dance Your Ass Off,” scored a role in Gangster Squad (yes, Gosling said “hi” on set … boom!), and starred in an episode of MTV’s “Made,” among many other roles. Her work on everything from big budget Hollywood blockbusters to shoestring budget online startups helped her gain valuable production experience in all types of creative environments.
When she took on new roles as a wife and then a mom, Hilary realized she still needed a creative outlet. She sat down with her husband, Rod, and the two of them decided to figure out a way to harness Hilary’s creative energy to create an accessible lifestyle brand. Thus, White Plum was born.
Within months after White Plum’s launch, the business was growing fast enough for Rod and his brother Jay to leave their careers in marketing and business administration to help lead White Plum into its next stage of development. The three of them -- along with many other key members of the company -- give White Plum decades of experience in marketing, management, retail and the creative arts. This combination of skills allows White Plum to provide you the best possible customer experience.
White Plum is being extremely generous and offering The Brandied Pair readers a chance to win a $50 store credit and is offering you guys the coupon code BRANDIEDHOLIDAY25. The code is for 25% until December 26. White Plum is also offering FREE SHIPPING until the end of the year. Make sure you enter to win and take advantage of that coupon, I know I will!
That skirt is so cute! I absolutely love it! I really liked hearing all about how she started her shop. I thought it was really interesting. I love hearing stories like that
ReplyDeleteI agree! I love this little company!!
DeleteFirst of all, your curls look amazing!! Is your hair naturally curly at all? I love love loveeee the way you styled the White Plum skirt. This outfit is seriously perfect :)
ReplyDeleteI love your hair curled like that - so glam and gorgeous! such a pretty whimsical outfit
ReplyDeletehappymedley.blogspot.com
That skirt is gorgeous!
ReplyDeleteXo,
Allie
http://lunavida23.blogspot.com
i like the different colors/prints in this outfit!
ReplyDeletebloglovin: bianca roman
This outfit is perfect for a fun NY Eve. That skirt is truly beautiful. Great giveaway of a nice and trendy brand, also.
ReplyDeleteMerry Christmas Jen!!
<3 Ada.
Such a gorgeous skirt and love how you styled it!! Have a Merry Christmas:)
ReplyDeleteMarta
www.sweatersstripesandsweets.com
Awesome giveaway. Love your skirt!
ReplyDeleteAdorable skirt!!! I love how you styled it with the Chambray shirt!
ReplyDeleteHave a merry Christmas!
Xoxo
Edwige | http://www.hypnozglam.com